Fashion and editorial photography
Photograph full-length looks, portraits and movement against a seamless background with room to shape the set through lighting, wardrobe and props.
Built for ideas that need room, the CTRL Infinity Cove in Clapton is a seamless white studio for stills, motion and ambitious visual production. Its 6.3 metre-wide cyclorama gives photographers, filmmakers, brands and creative teams the freedom to shape the space with light, colour, styling and set design, from a clean frame to a world of their own.
Half day £600 + VAT / Full day £1,200 + VAT
An Infinity Cove, also called a cyclorama or cyc wall, uses a curved transition between wall and floor. With no visible corner or horizon line, the background reads as one continuous surface in camera.
That clean base is useful for photography teams that need control. Light the Cove evenly for a bright white e-commerce frame, let it fall towards grey for a softer portrait, or introduce colour and texture through lighting, styling and set pieces.
The studio is based at CTRL Clapton in Hackney, East London. It can support a dedicated photography day or a combined stills and motion production, keeping multiple campaign assets in one location.
Photograph full-length looks, portraits and movement against a seamless background with room to shape the set through lighting, wardrobe and props.
Create clean product frames, catalogue images and repeatable e-commerce photography without a visible corner interrupting the background.
Build a controlled visual environment for launch imagery, campaign stills, branded content and assets that need to work across several formats.
Use the white cyclorama for team portraits, artist publicity, press imagery and social assets with a consistent, uncluttered finish.

The supplied plan marks the Infinity Cove at 6.3 metres wide, 9.4 metres deep and 2.6 metres high. The wider studio footprint is marked at 18.3 metres by 7.6 metres.
Send the lens plan, subject count, product dimensions and lighting footprint with the enquiry. CTRL can then confirm whether the space suits the intended angles, movement and crew before the shoot is booked.
Standard Infinity Cove studio time can be booked online. For shoots that need additional crew, equipment or production support, use the enquiry to tell us what needs to happen in the room, not just how long you hope to be there.
Share the subject, shot list, references, final aspect ratios and intended use. Product dimensions and the number of people on set help us assess the space accurately.
Confirm your crew, lighting, camera kit, props, rails and client-monitoring requirements. Tell us what you are bringing and what needs to be arranged before the day.
Include load-in, lighting tests, styling changes and pack-down in the schedule. That protects the shoot time and keeps the production moving.
Light the Cove as bright white, allow it to fall to grey, or introduce colour through lighting and art direction. The seamless space is the starting point, not the limit.
The Infinity Cove is at CTRL Clapton, 38-40 Upper Clapton Road, London E5 8BG. Clapton station is approximately six minutes away on foot.
The supplied studio plan shows a Cove shooting width of 6.3 metres, a depth of 9.4 metres and a height of 2.6 metres. The wider studio plan is marked as 18.3 metres by 7.6 metres.
The seamless white cyclorama can support fashion, editorial, product, e-commerce, portrait, publicity, advertising and branded campaign photography.
Yes. The Infinity Cove can be used for still photography and motion work, including brand films, presenter content, music videos and social campaigns. Share both deliverable lists when one shoot needs stills and video.
Bring your own camera, lighting and grip package, or add the Godox KNOWLED AM1600R 88K 8x8 inflatable RGB LED cine light for £450 + VAT per booking day. A studio assistant is also available for £275 + VAT. Standard podcast lighting remains included in podcast studio hire.
Yes. You can bring your own photographer and crew. Share the team size, equipment list and setup plan before the shoot so access and studio time can be planned properly.
Use Book Photography for standard Infinity Cove studio hire, or send a photography enquiry when the shoot needs additional crew, equipment, set build or production support. Include a concise brief so CTRL can confirm any specialist requirements before the session.
Tell us the date, crew, equipment, products or talent and the images you need to leave with. Book standard studio time online, or send the brief so we can confirm the space and any additional production requirements.